If you want your website and your business to compete, then it has never been more important to stay ahead of SEO trends and insights. In ensuring that all of your SEO efforts are on track, you can save yourself a lot of time and effort when it comes to helping your business to thrive. So, take a look at these insights and make a difference to your business.
Create content with targets
Your content SEO strategy is hugely important but using the right tools, you can find your ideal keywords. The tools that are used can help to save you time but they should ensure that your content aligns with what searchers are looking for. The aim should be to match search intent but the tool that you use should provide suggestions which include the likes of primary keywords, secondary keywords and supporting language. It might also be the case that long-tail keywords could present opportunities as they could be used to lure your potential customers deeper into your funnel.
Speed up your website
We live in a time where speed is of the essence and time is at a premium. What this means for your website and SEO is that you have to meet the needs of your visitors. As a result, they have to be able to find what they are looking for in a matter of seconds. It has been found that if people have to wait more than 1.65 seconds then they will leave, so you have to engage with them quickly. So, make sure your website loads quickly and make sure that your pages are speedy and you will increase conversion rates.
Rank brain
You might be wondering what Rank Brain is but it is an artificial intelligence system that Google uses within its core search algorithm. Ultimately, it learns about how people use search engines which includes why they use it and what they are looking for, all of which it uses to implement the right logic for searches that take place in the future.
So, if you are a company that lays tarmac and you use that keyword within your content, Rank Brain has the ability to take ambiguous search terms and find your website. If someone searches for “the black material they use on driveways”, Rank Brain will know that they mean tarmac and will then return your website as one of the results.
Be mobile responsive
When your website is responsive on mobile devices, it is considered to be user-friendly. Furthermore, people expect your website to be mobile responsive and it will help you to rank better. It is possible to run tests to determine whether your website is responsive as Google offers a mobile-friendly test.
The majority of users are now using smartphones to browse websites and if they come across a website that isn’t responsive then they will leave.
Lucky for you, every website built by us is mobile-friendly!
Produce high-quality content
Meaningful content that consists of high quality will engage with users. Content that is put on your site just for the sake of it will not connect with users but if they find your content useful, then they are likely to return. Quality is much more important than quantity although you can create as much meaningful content as you want.
While it might take time to create content, it is a quick and easy addition that you can make to your website that can improve its overall ranking. Your content will need to contain keywords so it can be found by search engines and users but you have to make sure it is informative too.
Use titles and headings
You might not consider titles and headings to be important but Google does. When you place your title and headings inside the right tags, it will tell search engines what your page is about. This makes it easier for search engines to return your website as a result because it knows that what you offer is of use to searchers.
When you create titles, you should include the primary keyword but you should also ensure that people want to engage with the content. Good titles are a big part of SEO and should be one of the main things you think about when creating content.
Use valid meta descriptions
A meta description tag is the text that you can see below the content title that is displayed in search engine results. The aim is to provide a small insight into what the content is about so searchers can make an informed decision. While this is not part of the algorithm used when ranking websites, it will have an impact on click-through rates. So, you have to make sure that the description is attractive so that people feel compelled to click through to your website. There is a possibility that Google could rewrite your meta description but if you make it informative and engaging from the start, then it will work for you.
Include internal links
Wherever it is appropriate, you should add links but a few internal links to relevant content can help too. Google crawls through every page and content that you have and it expects to see links to other articles that relate to the article you are writing.
You should make sure that links have the right intention and that means you should avoid using phrases such as “Read this Article”. Instead, use anchor text that makes use of the primary keyword that relates to what the article is based on. This will inform search engines where the link will take readers. There is no rule as such but you don’t want to use too many internal links, all of which is generally guided by the length of your content.
Internal links can be as simple as this: Let’s have a chat. As long as they lead to another page on your website, you’ve done it right!
If you want to save time and improve the reach of your website, these SEO insights will make a difference. Implement them correctly and you will soon notice an increase in activity and engagement in your website.
