BrightSG

Background

BrightSG is a forward-thinking consultancy that required a full website overhaul to improve performance, usability, and maintainability, all while staying true to their established brand identity.

We redesigned and redeveloped the entire site, migrating it to WordPress and restructuring content to ensure clarity, coherence, and ease of use. The new site adheres to Bright’s internal visual identity guidelines while introducing enhanced functionality, including custom JavaScript calculators and seamless HubSpot integration. We also implemented extensive pseudo graphics to bring energy and clarity to key sections.